Advertise on the Web
The power and reach of the internet mean you can sell to almost anyone in the world any time of the day or night.
However this is only beneficial if the world can find your site. At Pace we understand the importance of online marketing in driving potential customers to your site in the most cost effective way.
Pay Per Click Management
Target
Almost 90% of all online purchases start from a search engine listing. By typing a search term into a search engine, your customer is telling you exactly what he or she is looking to buy. By targeting those search terms relevant to your product or service you're putting yourself directly in front of people who have already decided they want to buy your product.
Reach
Pay Per Click advertising allows you to display your adverts in primary positions over a network of high profile websites* and you are only charged if a customer clicks on your ad and comes through to your site.
Benefits
Pay per click advertising delivers very targeted traffic, your ad is only shown if someone is searching on one of the terms you have selected as representing your service or product. It is very quick to set up and extremely flexible. A pay per click campaign can be set up in 48 hours and results seen and measured and campaign settings amended accordingly within days.
Pay Per Click Management Service
Our pay per click management service includes:
- Ensuring we clearly understand your overall business objectives at the outset to ensure Pay Per Click campaign goals are achieved.
- Campaign planning to target keyword phrases that are most appropriate for your Pay Per Click campaign.
- Recommending Pay Per Click directories to best suit your campaign.
- Developing a list of keyword phrase combinations to maximise the quality of visitors to your site and minimise Pay Per Click charges.
- Developing and implementing all aspects of your Pay Per Click campaign management across appropriate major UK search engines and directories to maximise exposure, spread your risk and maximise clickthroughs to your site.
- Developing individual ads for each group of focused keyword phrases to maximise clickthroughs - and conversions.
- Pro-actively managing your bids and positions across all services to meet your Pay Per Click campaign objectives, minimise the average Cost per Click (CPC), raise clickthrough rates and therefore maximise Return on Investment (ROI).
- Measuring effectiveness of your Pay Per Click ad titles and descriptions and optimising ads for increased clickthroughs and conversions.
To find out more please contact us today to discuss your online marketing plans.
