TV Advertising Cost

Over the past few years Pace Media has led the way in driving down production costs for TV advertising. By managing all aspects of production in-house - from creation of initial concept through to production, media buying and analysis - we have made TV advertising accessible to smaller companies with smaller budgets. Of course lower costs are appealing to larger companies too - because it's easier to make a business case work when you haven't got such a big number in the production costs line.

We have a great deal of experience working with companies new to TV advertising, so we're particularly effective at helping firms to start out small with modest low-cost adverts. This allows advertisers to test TV against other media and compare response figures objectively. It's an approach that's enabled many of our clients to progress from small starter ads to extensive, nationwide campaigns.

Another reason why TV advertising has become more attractive is because the economic downturn has forced many big players to reduce their marketing spend, resulting in a reduction in the demand for airtime. Some advertisers have also shifted a portion of their advertising budget online, which has further reduced competition for ad slots. Add to that an increase in availability from new digital TV channels and, as any economist will tell you, what you get is a fall in price. And that's exactly what's happened in UK TV advertising.

The growth in the number of digital channels is also great news for advertisers because it means they're able to target niche audiences with remarkable accuracy. So TV advertising is now a viable option even for companies targeting tightly defined demographic profiles, specific interest groups, or small geographic regions. Intelligent audience selection allows you to target your spend more accurately so your ads will be more responsive and more cost-effective. It means UK TV advertising is no longer just mass marketing. It can also take the form of highly targeted direct response marketing that delivers outstanding return on investment.

At Pace Media, we're so confident in our ability to make your TV advertising successful that we may even agree to link our fee to the performance of your ad. That way our success is linked to yours. It's called putting our money where our mouth is. To find out more, get in touch today.