| Client Think Bingo |
Budget Under £10,000 |
Media ITV2, ITV3 |
Brief
A first time advertiser, the client required a cheap commercial that de-mystified playing Think Bingo on-line for the uninitiated, as well as get people to the site. At the same time, the ad needed to be slick enough to play on terrestrial TV.
Creative Solution
By keeping the design work in-house, and utilising a low labour intensive animation technique, we devised Mr Bingo (complete with rostrum legs!) to explain how it all works. The bright colours and layered sound effects make the ad really stand out. It was cheap as chips as well!