CogiSim, our proprietary TV analytics tool, was developed in-house to track TV performance with extraordinary accuracy. As soon as your campaign goes live, we are able to track and analyse responses in granular detail. This means we are able to optimize campaigns on a daily basis, leading to greater cost efficiency and, ultimately, improved ROI.
CogiSim was developed using real-world responses to real TV campaigns, gathered across many years and collated from a variety of response sectors. To take it one step further, we also regularly run our own test campaigns. These controlled TV tests are rolled out across multiple territories and provide very clean data – which gives us invaluable insights into how audiences respond to specifically placed TV commercials, and some of the broader factors at play.
Thus far, we have been able to achieve significant improvements in campaign performance over surprisingly short periods of time, using CogiSim's machine-learned attribution models... and the more we succeed, the more refined our insights and, indeed, CogiSim's own models become.
Cutting-edge data analysis is an inherently complex topic – but if you'd like to get a better understanding of the processes in play, and how CogiSim can help improve your campaign results, we'd be happy to talk you through it.
Get in touch today to find out how Pace Media and CoGisim can help ensure the success of your campaign.