Newspaper Advertising
Articles
Pace Media specialises in advertising that sells. We create ads that demand attention, engage with readers and promote a response. That's a pretty big ask, because unlike a TV ad, a press ad can't use a famous face to promote your product, or a catchy jingle or a flashing banner. So press advertising needs to rely on other things, like an attention-grabbing headline, sizzling sales copy and sparkling design. And that's what we're great at.
Apart from eye-catching creative, the most important element of any successful press advertising campaign is media planning and buying. Press advertising isn't just about putting your brand in front of a wide audience, it's about targeting the right audience. That could be 3 million Sun readers, 425,000 Financial Times readers or 15,000 readers of Caravan Magazine. It all depends what you're selling and what your customers look like.
Press advertising can give you national or local coverage, and it can enable you to engage with all kinds of audiences, from broad demographic profiles to specialist interest groups. Press can be used for one-off ads to give a short-term uplift in sales, or for longer-term brand building campaigns. And whether you want your ad to run for a day or a year, our relationships with media owners enables us to negotiate the best rates for our clients.
If you're new to press advertising we'll guide you through the whole process. We'll take of everything from concept and copywriting through to artwork, planning and media buying and analysis of results. That's the exciting bit because it's really all about the results. Of course we want your ad to look nice and to read well, but what we're most interested in is making your phones ring.
To find out what press advertising from Pace Media can do for your business, get in touch today.