Mint Play
Visit Mint Bingo at online-free-bingo.co.uk
| Client Mintplay |
Budget Under £10,000 |
Media E4, Player Bravo |
Brief
This gaming web site had a specific demograph to target, i.e. blokes who like games. The ad had to skirt restrictive laws around gaming advertising, while at the same time urge the target audience to log on.
Creative Solution
A Lock Stock-esque style captures the aspirational nature of the website, throwing down a gauntlet challenge to those who think they’re got the mustard to win on-line. This ad delivered massive traffic to the website at an incredibly effective CPA (cost per acquisition).
