
| Client Mint Bingo |
Budget Under £10,000 |
Media CH5, E4, Bravo, Living, etc. |
Brief
Mint Bingo launched in June 2007 and needed an instant influx of traffic and players. An extensive knowledge of the online industry allowed us to build a campaign that effectively reached potential bingo players while avoiding channels already heavily cluttered. This resulted in a high sign-up rate and has enabled us to achieved a viable CPA from the campaign outset.
Creative Solution
This simple but effective ad cuts through the noise of other online gaming advertising and brought instant results.