A brief guide to the cost of running a TV campaign in the UK
TV Advertising Costs
Over the past few years Pace Media has led the way in driving down production costs for TV advertising. By managing all aspects of production in-house - from creation of initial concept through to production, media buying and analysis - we have made TV advertising accessible to smaller companies with smaller budgets. Of course lower costs are appealing to larger companies too - because it’s easier to make a business case work when you haven’t got such a big number in the production costs line.
If you are looking for a more specific idea of what a TV advertising campaign might cost then you can use this table to see what a monthly budget of £10,000 will get you across many of the TV channels in the UK.
|
Channel |
Programming |
Est number of Spots |
Cost per spot |
|
ITV1 |
Peak |
0.4 |
£27,781 |
|
ITV1 |
Daytime |
1.9 |
£5,274 |
|
C4 |
Peak |
0.9 |
£10,559 |
|
C4 |
Daytime |
6.5 |
£1,538 |
|
Five |
Peak |
3.9 |
£2,534 |