TV Advertising Industry Blog

Need To Know Differences Between UK & International Media Buying

In the digital age, brands have truly global audiences; and a properly evaluated media plan should look at the whole picture. But to calculate the market potential of the entire world may seem like a colossally daunting task, especially where there are different practises and systems for buying advertising on TV from country to country. […] Read more

Mar, 14, 2017

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Why Online Brands Are Turning On To TV

The start of 2017 has seen plenty of industry headlines about the increased TV advertising spends of digital businesses. Up 8% to a total of £639m in 2016, further growth is forecast and simply put, TV is where the smart money is going. There are some unique reasons why TV advertising is being realised as […] Read more

Mar, 08, 2017

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How TV Advertising Is Making A Comeback In 2017

Hi! Welcome (back) to our blog! As our website evolves, this is where you’ll find general updates, interesting insights and other articles of distraction… such as this: Don’t call it a comeback It would be an understatement of epic proportions to say 2017’s set to be an interesting year, but even whittling it down to […] Read more

Mar, 01, 2017

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Quorn: Protein rich food, quality poor campaign

Quorn Mince   There have been a number of adverts in this campaign, stretching back to 2014. The first, is very well put together. Featuring Mo running in a scenic mountain range, the sound design combined with the quirky editing makes a very good impression. It has a nice pace to it, with an informative […] Read more

Oct, 16, 2015

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Advert Production: Part 4 ‘Post Production’

Making an advert: From conception to completion   One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on […] Read more

Sep, 30, 2015

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Advert Production: Part 3 ‘The Shoot’

One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the small screen.   So we’ve asked our […] Read more

Sep, 30, 2015

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Advert production: Part 2 ‘pre-production’

One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the small screen. So we’ve asked our Production […] Read more

Sep, 30, 2015

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Advert production: From conception to completion

One of the aspects of what we do here at Pace that excites us the most is the advert production end of things. It’s when we get to let our creative juices run wild and help our clients see their product or service come to life on the small screen.   So we’ve asked our […] Read more

Sep, 30, 2015

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What will the Apple Watch mean for mobile gaming?

Well it’s here, it’s finally here. The Apple Watch is released this week and it promises to be the tech event of 2015. As with pretty much any Apple release of recent years the iWatch is a big deal because it is something new, because it is Apple and because everyone is really hoping that […] Read more

Sep, 30, 2015

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So you want to work in TV?

We asked Harry from the Pace production team to delve into his wealth of experience and dig out some golden nuggets of advice for those aspiring to make it in the TV production industry. Here are his sage words…. There’s a reason why the television industry is so oversubscribed – it offers a variety of […] Read more

Sep, 30, 2015

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