TV Advertising Industry Blog

TSW Acquires Pace Media

On Monday 10th July, TSW announced the acquisition of Pace Media, the specialist international full service TV agency. This bold move forms part of TSW’s growth strategy following the recent acquisition of Atlanta-based Elarbee Media and the opening of offices in New York and Beijing earlier this year.   Pace Media will be rebranded to The Specialist Works and its staff will be based at TSW’s London HQ in Angel. The Managing Director and Founder of Pace Media, Nick Illston, joins TSW’s UK board. The acquisition offers TSW clients access to Pace Media’s TV buying in over 50 countries.  Pace clients including Miniclip, Zoho and Pretty Simple will now have […] Read more

Jul, 11, 2017

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How To Produce Winning Drtv Ads For Gaming Apps

When it comes to making successful DRTV ads, the main thing to ask yourself is: will they produce a direct response!? Once the ad rolls, will the audience immediately understand what it is you’re offering and what they need to do to get it? Alongside that, will the results from such advertising stack up nicely against the costs? Fortunately, for media agencies with the means to test and measure the responses from DRTV campaigns, these are perfectly manageable objectives. For all the bells and whistles of digital media, and the esoteric glamour of an abstracted brand-building campaign – when it comes to making money directly off the back of advertising, […] Read more

Jul, 03, 2017

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Fintech Advertising: How TV Puts Momentum Behind Brands

We often talk about the ‘digital revolution’ with an innate bias towards media consumption… how people are spending more time online or with mobile devices. What’s sometimes overlooked is the quiet(er) revolution in how other services are provided to consumers. Technology-driven products are beginning to overturn long-established industries, with the potential to complete disrupt entire sectors. This is happening in some areas faster than others, but we do wonder why there isn’t more noise about some of these transformations. Companies in the Fintech sector, for instance, have the ability to challenge the banking monoliths that so many have come to resent over recent years. A new wave of service providers […] Read more

Jun, 16, 2017

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Why TV Advertising Works: A Comprehensive Guide

The world’s first TV advert was broadcast almost 80 years ago – and in that time TV has grown to become the most dominant form of advertising across the globe. Even in an age of changing media habits and digital media giants, it remains a colossal force for brands. The simple reason being; it’s ultra effective. It delivers short term results as well as long term brand-building objectives. Here’s a few reasons why it works so well… Content: Scale Reach Creating Stand Out Halo Effect TV Advertising Costs Targeting TV Advertising Effectiveness: Measurement     Scale The scale of any advertising medium is a vital factor in determining its’ effectiveness. […] Read more

Jun, 13, 2017

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Global Media Consumption: TV Remains Dominant As The Growth Of Mobile Media Levels Out

It’s not surprising that numerous industry commentators predicted ‘the end of traditional media’ when observing the surge in mobile internet consumption over the last 6 or 7 years. If that trend was set to continue, that could well have been the case. But Zenith Media’s latest Media Consumption Forecast has provided some new figures that indicate anything but. The first point to note is that the increase in mobile media consumption barely affected traditional media in the first place. Although print may have suffered more directly, the overall effect has been increased media consumption as a whole. People aren’t using mobile devices instead of traditional media, they’re using them as […] Read more

Jun, 02, 2017

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