TV Advertising Industry Blog

Fintech Advertising: How TV Puts Momentum Behind Brands

We often talk about the ‘digital revolution’ with an innate bias towards media consumption… how people are spending more time online or with mobile devices. What’s sometimes overlooked is the quiet(er) revolution in how other services are provided to consumers. Technology-driven products are beginning to overturn long-established industries, with the potential to complete disrupt entire sectors. This is happening in some areas faster than others, but we do wonder why there isn’t more noise about some of these transformations. Companies in the Fintech sector, for instance, have the ability to challenge the banking monoliths that so many have come to resent over recent years. A new wave of service providers […] Read more

Jun, 16, 2017

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Why TV Advertising Works: A Comprehensive Guide

The world’s first TV advert was broadcast almost 80 years ago – and in that time TV has grown to become the most dominant form of advertising across the globe. Even in an age of changing media habits and digital media giants, it remains a colossal force for brands. The simple reason being; it’s ultra effective. It delivers short term results as well as long term brand-building objectives. Here’s a few reasons why it works so well… Content: Scale Reach Creating Stand Out Halo Effect TV Advertising Costs Targeting TV Advertising Effectiveness: Measurement     Scale The scale of any advertising medium is a vital factor in determining its’ effectiveness. […] Read more

Jun, 13, 2017

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Global Media Consumption: TV Remains Dominant As The Growth Of Mobile Media Levels Out

It’s not surprising that numerous industry commentators predicted ‘the end of traditional media’ when observing the surge in mobile internet consumption over the last 6 or 7 years. If that trend was set to continue, that could well have been the case. But Zenith Media’s latest Media Consumption Forecast has provided some new figures that indicate anything but. The first point to note is that the increase in mobile media consumption barely affected traditional media in the first place. Although print may have suffered more directly, the overall effect has been increased media consumption as a whole. People aren’t using mobile devices instead of traditional media, they’re using them as […] Read more

Jun, 02, 2017

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10 Reasons Why Political Campaigns Need Stricter Regulation

As TV advertising specialists, we know the compliance process inside out. The guidelines enforced by ASA in the UK are rigid and often restrictive and certain industries are under very strict controls about what they can and can’t say. For instance, the gambling industry, in which we have made countless campaigns over the past number of years, is subject to some of the heaviest restrictions of all. In our ads, we need to be very clear that players could have a chance to win something, there’s absolutely no room to imply that a player will win money. So it’s with a mixture of confusion and resentment that we watch political […] Read more

May, 29, 2017

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Business Development Graduates: Looking to break into the ad industry?

Are you a graduate looking to make your first move into the advertising industry? If so, we have an exciting opportunity at Pace Media that will certainly be of interest. Our 6 month Business Development Graduate Scheme is a fantastic chance to learn your trade alongside an experienced team of highly talented individuals, as part of a rapidly growing advertising agency. Initially we will give you exposure to all departments across the business: Media Buying, Content Production and Data Analysis, making you fully acquainted with the day-to-day runnings of a Next Generation TV advertising agency. Once your training is complete you will move into a Business Development role, with a […] Read more

May, 24, 2017

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