B G R Bloomer
| Client B G R Bloomer |
Budget Under £25,000 |
Media Channel 5, Playboy, True Movies |
Brief
This Personal Injury Solicitors firm was already advertising on TV with excellent results, but they wanted to raise the stakes. With so much direct response competition on TV, they needed an ad that cut through the clutter.
Creative Solution
A wry mix of comedy and tragedy that engages the viewer from the outset. It’s not what you’d expect from a direct response ad, but that’s why it works.
